Stand out among millions with Search Engine Optimization (SEO)!
What is Search Engine Marketing (SEM)?
SEM is a strategic placement of paid advertisement on search engine result pages. By having your website listed on relevant search pages, your website can stay visible to potential customers. You set your marketing budget and leave everything to us. We will propose a set of strategic keywords and bidding amount and help your website to reach out to your target audience in Google and Yahoo. Your website will start to get results as soon as the SEM marketing campaign starts.
How it works?
PPC advertising works like a bidding system where you determine your maximum amount of bid for a single click, and your website’s ranking will depend on you and your competitors’ bids. Let’s say, you set your bid at $1.00 a click for a keyword “sports shoe”. If no one else bids higher than you, then your website will be placed at #1 position on Yahoo and Google. However, if there are other bids higher than yours, e.g. $1.02, your position will be at #2 and so on.
You can determine your online marketing daily budget. Let’s say you set $20/day, as soon as the cost of your clicks reaches the daily budget ($20 in this case), your website advertisement will automatically be removed on the search results for that entire day.
We will install a tracking code in your website as to show you the results of your marketing campaign. This will track the number of visitors visited your website through Google and Yahoo, and also the conversion rate.
Conversion rate - If you get 10 visitors from the marketing campaign and you get 1 order, then your conversion rate is calculated as 1/10 = 10%. Higher conversion rate means better return of investment (ROI) which also means that your online campaign is successful.
What we will do for your Search Engine Marketing (SEM) Campaign
- Account setup on Google and/or Yahoo
- Keyword research and analysis
- Competitors Ad Analysis
- Propose on the keywords and bidding price
- Web traffic analysis software installation
- Campaign Management (Monthly)
- Conversion Tracking Report
- Impression Share Report
- Analyze monthly data to verify your campaign performance
- Bid Management
Setup fee waived if you sign up for 12 months or more.
Additional Services (Base on the bounce rate and time spent on site):
- Landing Page Analysis (Analyst why visitors leave your site after they visit)
- Landing Page Design (Re-design landing page to get better results)
Want to find out more about Search Engine Marketing? Give us a call now and we will be glad to answer your queries!